Singtel’s Broken English | i think, therefore i is.

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Singtel’s Broken English

Comments 08 April 2009

Yes yes, i know that grammatical mistakes on my blog are as frequent as cars on an expressway (can’t think of a better alternative. tired after work and today’s gym session). Hence, i don’t quite have the right to comment on other people/organisation’s language trip-ups.

But i falter given how i post without or with minimal proof reading, yet this is, in a not-all-that-direct manner, a tiny facet of Singapore’s ‘face’ (dignity), but still Singapore’s face nonetheless.

However, i’m wondering mayhaps it’s because technical jargon has seeped into daily language. ‘Google’ is now a commonly used adjective, and Singapore’s high technical-savviness doesn’t help either. The rest of the world isn’t fairing very well – Britain’s toying with the idea of scrapping standard subjects for modules on facebook and twitter isn’t going to help raise their IQ anyhow. Much twittering about nothing it, it would seem. And surely America would never be considered a bastion of the english language.

With the prevalent culture of letting children have ‘freedom’ in their development as individuals (a by-word for ’sloppy parenting’, more often that not), this lack of discipline and rigour doesn’t just undermine the culture of language – it disenfranchises kids from appreciation of the elegance of communication.

And so much more.

singtel-broken-english

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